Spanish companies are planning to enter the tourism market of Uzbekistan

The Ambassador of Uzbekistan, Farrukh Tursunov, held talks with the heads of major Spanish companies, “Barceló Hotel Group” Raúl González and “Ávoris Corporación Empresarial” Carlos Garrido.

During the meeting, the sides discussed prospects for expanding Uzbek–Spanish cooperation in tourism, the hotel industry, and attracting investment into Uzbekistan’s tourism infrastructure.

The Spanish side noted the growing tourism potential of Uzbekistan, the positive dynamics of infrastructure development, and the increasing international attractiveness of the country.

The head of Ávoris Corporación Empresarial expressed readiness to expand cooperation with Uzbekistan, including increasing the number of direct charter flights from Spain to Tashkent and Urgench operated by Iberojet, which is part of the group.

The head of Barceló Hotel Group expressed readiness to develop a concept for the company’s strategic entry into the Uzbek market. He noted interest in implementing projects related to the construction of new hotels and the management of existing properties, as well as creating specialized training and internship programs for personnel in the tourism and hospitality sectors.

Following the talks, representatives of Spanish companies expressed their readiness to visit Uzbekistan in the near future to hold further negotiations, seek partners, and explore potential sites for joint projects.

Strengthening and expanding cooperation with Spain in this direction, through creating the necessary conditions for well-known Spanish hotel brands in Uzbekistan, will contribute to further increasing tourist flows not only from European countries but also from Latin America, as well as promoting Uzbekistan as a promising tourism destination on the international market.

Barceló Hotel Group is one of the largest Spanish hotel chains, operating in more than 26 countries worldwide and managing a broad portfolio of hotels ranging from urban business hotels to resort complexes. With a 100-year history, it is among the top 30 global hotel operators. Its brands include “Royal Hideaway”, “Barceló”, “Occidental”, and “Allegro”.

Ávoris Corporación Empresarial is a subsidiary of Barceló and one of Spain’s leading tourism operators, bringing together tour operators, airlines, and travel services, and operating across Europe, the Middle East, and Latin America.