Uzbekistan and Azerbaijan to Host the “Silk Road Highlights” Roadshow in Barcelona

The Tourism Committee of the Republic of Uzbekistan, in cooperation with the Tourism Office of the Republic of Azerbaijan, is pleased to invite you to the “Joint Silk Road Highlights Tour” roadshow, which will take place on October 24, 2025, in Barcelona, Spain.

The event aims to promote key tourist destinations along the Great Silk Road, with a special focus on the historic cities of Baku, Shamakhi, Sheki, Khiva, Bukhara, and Samarkand. This initiative seeks to strengthen Uzbekistan’s tourism presence in Europe and other international markets, as well as to boost the flow of visitors to our region.

📍 Venue: Leonardo Royal Hotel Barcelona Fira (Dalí, Picasso, Goya rooms)
📅 Date: October 24, 2025

Event Program:

• 17:30 – Registration

• 18:00 – 18:45 – Destination presentations

• 18:45 – 19:45 – B2B meetings

• 19:15 – 20:00 – Break

• 20:00 – 20:30 – Standing cocktail

We warmly invite you to participate in the B2B meetings and networking session, bringing together leading tourism companies from Uzbekistan and Azerbaijan.
We look forward to welcoming you in Barcelona!